Nearly a year after it entered bankruptcy, Mad Catz has returned after all of its assets were purchased by a third-party in China. Operating under the new name Mad Catz Global Limited, the brand is unveiling a fresh line of gaming accessories today. The guys that are officially behind this resurgence have worked at the China-based manufacturing plant for years. Their familiarity with the brand will hopefully serve it well in the years to come.
CES 2018 will mark the official unveiling of a fresh line of Mad Catz accessories. The plan is to show off twelve new products next week in Vegas, including eight mice, two keyboards and two headsets. More details below.
The Mad Catz brand will primarily be Windows-focused out of the gate with its award-winning R.A.T. gaming mice, FightSticks and headsets. Its post-bankruptcy revival will “focus first on quality, committed to producing innovative gaming products, designed and engineered in-house.”
Leading the way will be the new R.A.T.AIR gaming mouse that features a customizable design along with a fully-wireless power system. In fact, it will draw power from the included mouse pad, in theory never running out of juice.
Additionally, Mad Catz will be headlining its CES 2018 offerings with the new S.T.R.I.K.E.4 gaming keyboard made of aluminum and featuring a fully mechanical key bed.
Mad Catz is clearly gunning for the competition in 2018 as other brands like Logitech have also ramped up their offerings. In fact, a number of former employees are now working for Logitech and others having been shed during the bankruptcy proceedings.
Final pricing on today’s announcements are expected to come next week at CES 2018. One thing is for sure, the world of gaming accessories is a better place with Mad Catz in it, so we’re thrilled with today’s news.
[9to5-press-release]
Kowloon, Hong Kong – January 4th 2018, – Mad Catz Global Limited, the legendary brand, leading innovation in gaming hardware for almost three decades, announced today a surprise return to the international gaming scene.
Less than a year after the much-loved brand disappeared from the gaming landscape, Mad Catz is back: under new management, with new ideas, new attitude and most importantly, an entire range of new, high-quality gaming products!
Known for their award-winning range of R.A.T.™ gaming mice, arcade FightSticks, gaming headsets and much more besides, the new Mad Catz will focus first on quality, committed to producing innovative gaming products, designed and engineered in-house to stand out amongst the competition and deliver superlative performance for gamers of all abilities.
At CES 2018, Mad Catz will be previewing the first products in the new range, a line of all-new PC gaming hardware including new R.A.T. mice, S.T.R.I.K.E.™ keyboards, F.R.E.Q.™ gaming headsets and G.L.I.D.E.™ gaming surfaces.
Key products in the new range include the R.A.T.AIR™ an-all new version of the iconic, fully-adjustable gaming mouse, now with a state-of-the-art wireless power system. The R.A.T.AIR requires no unreliable battery pack to operate, instead drawing power via the wireless activation gaming surface, included in pack. For gamers preferring to use their own gaming surface, the R.A.T.AIR also includes a robust USB cable in pack, instantly converting the R.A.T. to a wired mouse.
The S.T.R.I.K.E.4 gaming keyboard features a fully mechanical key bed, aluminum frame and RGB lighting, and the F.R.E.Q.4 gaming headset, utilizes high-quality 40mm neodymium drivers and a metal plated frame. Further details of new products in the range are expected to be announced shortly.
“We couldn’t be more excited than to begin 2018 by announcing the return of Mad Catz to the global gaming arena. Mad Catz has been a permanent fixture in gaming for almost three decades and we firmly believe it’s best days lie ahead,” said Selena Chang, Director of Sales and Operations for Mad Catz Global Limited. “Through listening to gamers worldwide, we plan to once again forge a path of innovation in the gaming hardware community, and we’re already working on delivering products which we believe will enhance gamers’ abilities and do justice to the Mad Catz name. We can’t wait to unveil a little more at CES 2018 and in the months to come.
Mad Catz Global Limited will be demonstrating new products in the range through invitation only at CES 2018, taking place in Las Vegas, Nevada from January 9th through 12th, 2018. For enquiries, please contact:alex@littlebigpr.com
Additional information available at: www.madcatz.com
About Mad CatzMad Catz Global Limited is a global provider of innovative interactive gaming and entertainment products. Mad Catz products are designed to appeal to gamers of all abilities and across multiple platforms including in-home gaming consoles, handheld gaming consoles, Windows® PC and Mac® computers, smart phones, tablets and other mobile devices. Mad Catz plan on distributing its products via leading retailers around the globe. Mad Catz Global Limited is headquartered in Kowloon, Hong Kong. For additional information about Mad Catz and its products, please visit the Company’s website at www.madcatz.com
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