New NikePlus rewards include personalized promotions and shopping, exclusive content, more

Nike has announced the official rollout of its latest NikePlus rewards for members, which will start this month. First unveiled last November, the expanded NikePlus rewards include a host of new benefits including personalized promotions, exclusive content and shopping, and more.

Nike announced the fresh rewards in a blog post yesterday. The new NikePlus Unlocks are launching this month and include: Getting Rewarded For Workouts, New Partnerships Adding Variety, Personalized Promotions, and A Refreshed Exclusive Shop.

New rewards for workouts

For new workout rewards, NikePlus members will now be able to earn products like a custom NRC tee and other exclusive content and products from Nike partners. These rewards will be based on achievements in the Nike Run Club and Nike Training Club apps.

New partnerships, new exclusive content

New partnerships offering free content include Apple Music, Headspace, and ClassPass. With Apple Music, members will be able to unlock exclusive Nike playlists on the music service. Another bonus for those purchasing the Nike Epic React Flyknit running shoes is four months of Apple Music for free.

Popular meditation app Headspace will be offering unlockable guided mediation content in addition to mindfulness focused audio-guided runs. ClassPass will be partnering with Nike to provide the ability to earn free credits for try out new workouts.

Personalized promotions

This new feature will offer members everything from birthday discounts to VIP experiences. Nike says that the more members use the NRC, NTC, Nike apps and its website, it will offer additional tailored promotions.

Exclusive shopping

For February, the shopping promotion will be guaranteed access to five new shoes from Nike. Three of the announced sneakers are Nike Kyrie 4 iD, an exclusive Nike Zoom KDV, and the Nike Epic React Flyknit in White Fusion.

All of these new rewards are live now in the Nike app which members can find in their profile. These new Unlocks join previous benefits like free shipping and 30-day products trials, member shopping hours, audio guided runs, special events, personalized training plans, and more. Read more about the new rewards here.

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