Sony’s new 43-75″ 4K UHDTVs bring an incredibly thin design, pre-orders start today

A few days after VIZIO announced its new line of 4K televisions, Sony is delving into the details of its latest UHDTV products. Although price points make it clear that the latter is not attempting to compete with the former.

Sony has a number of features that standout amongst the sea of recently released 4K televisions, most notably an ultra-thin design that puts one of Apple’s flagship products to shame…

The X900C is so thin that at its finest point the edge is less than .2-inches thick. That’s skinnier than the iPhone 6, which is a pretty impressive design feat. While we have seen many companies attempt to decrease the bezel around the display, Sony stands out by decreasing the width of the television itself. Much like Apple’s iMac, Sony has slowly narrowed the frame to that ultra-thin point, the center of the back remains thicker. A “bezel-free” edge is touted as a defining design feature as well.

Sony has also aligned itself with Android TV to bring a smart TV experience that is supported by Google’s software. In addition to the classic streaming standbys of Netflix and Hulu Plus, users will be able to beam content using Google Cast via apps from like HBO Go or from Mac, iOS or Android devices. PlayStation Now will also be available on this new line-up, enabling users with a DualShock 4 controller to stream PS3 games directly onto the set without the need for a console.

A new X1 processor engine brings update imaging for maximized “contrast, color and clarity in both HD and 4K”. The top-of-the-line X930C and X940X will be able to play High Dynamic Range (HDR) content although that’s something that doesn’t concern most consumers. These two models also have built-in forward facing speakers.

Sony’s 4K UDTV’s will start at $1,299.99 for a 43-inch model and the X850C starting at $2,199.99 for the 65-inch. The cream of the crop comes in at $4,499.99 for the 65-inch X930C and $7,799.99 for its 75-inch X940C model. Pre-order is available starting today via Amazon with a May release date.

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Sony Electronics Offers Extensive 4K Ultra HD Home Entertainment Solutions with New 2015 TV Lineup

SAN DIEGO, April 19, 2015 /PRNewswire/ — Sony Electronics announced a comprehensive 4K Ultra HD TV lineup complete with picture enhancing technologies, beautiful and sleek design and a smarter TV experience. Powered by the new 4K Processor X1, the entire lineup offers better picture quality from any source with improved contrast, color and clarity while Android™ TV brings the world’s most popular mobile platform to the television.

“Sony has always been the leader in 4K and our exclusive Sony technologies have been at the core of providing TV lovers with the best picture quality, no matter what content they are watching. Our decade of experience allows us to now improve color accuracy and clarity even better than before,” said Taka Fujita, vice president of home entertainment and sound at Sony Electronics. “And now, by pairing our unrivaled picture quality with Android TV, we are setting out to provide our customers with the best user experience possible.”

For 2015, Sony will offer six new series of 4K Ultra HD TVs. The X830C, X850C and X930C/X940C are available for pre-order today and will ship in May. The X900C/X910C will be available this summer. The new models join the X950B and X800B, a line of 4K Ultra HD projectors, including the VPL-VW350ES and the 4K Ultra Short Throw Projector, and an extensive list of sound products to provide consumers with more choices than ever to create an ideal home entertainment experience.

“With screen sizes starting at 43″ and going up to our 180″ large screen 4K projectors, Sony’s new lineup offers a 4K solution for almost every room and situation,” added Fujita.

Brilliant Picture Quality

The full 2015 4K Ultra HD lineup is powered by the X1 processor engine, maximizing contrast, color and clarity in both HD and 4K content. While Sony TVs have had expanded color, brightness range and upscaling for years, the X1 processor takes another step forward in improving these features. Thanks to X-Reality™ PRO Picture Engine, developed from over ten years of experience in upscaling, all existing HD content is upscaled to super clear 4K quality. And TRILUMINOS™, found on the X850C series and up, provides the widest color range ever and dynamic color correction ensures colors are as consistent and accurate as possible.

The X930C and X940C series will also be compatible with High Dynamic Range (HDR) content via a network update this summer. HDR is an emerging video format that can display a wider range of brightness levels which will allow content creators, such as movie directors, to expand their range of creativity. HDR content will be available from major video service providers like Amazon and Netflix this year. With Sony’s unique technology, X-tended Dynamic Range™ PRO (75-inch model) and X-tended Dynamic Range (65-inch model), customers can enjoy a peak brightness of LED as well as deeper blacks, providing them with a superior viewing experience compared to that of normal HDR video sources as well as any other video source.

Sony’s commitment to developing the 4K Ultra HD ecosystem continues, from lens to living room. As a founding member of the UHD Alliance, Sony has joined a coalition of companies united to establish new standards to support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider color gamut and immersive 3D audio.

A Smarter TV

Android TV brings the world’s most popular mobile platform to Sony’s TVs, allows users to easily access content from their favorite apps like Netflix, YouTube and Hulu, providing a tailored and intuitive entertainment experience. TV lovers can watch hit shows and timeless movies from Google Play, YouTube, Amazon Instant Video, Netflix, Hulu, PBS and PBS KIDS. Users can also access a huge selection of games and additional content from the Google Play store right on the TV. Additional popular apps available via Android TV include EPIX, YuppTV, iHeartRadio, Madefire, PlutoTV and Vevo.

With Google Cast™, users can cast their favorite entertainment apps such as HBO GO from their Android or iOS device, Mac or Windows computer or Chromebook to the TV.

The voice search feature helps users find content quickly and easily just by speaking into the One-Flick remote or compatible smartphone and the Android TV home screen personalizes content and recommendations based on what you like to watch.

Android TV is available on all of the new 2015 X series TVs and the W850C and W800C series TVs.

This summer, gamers can also bring the immersive world of PlayStation® direct to the TV with PlayStation® Now. PlayStation® 3 games can be streamed to the TV and played with a DUALSHOCK® 4 controller.

Ultra-thin

At just under 0.2 inches thin, the X900C model is thinner than a smartphone and is the thinnest LED TV in the world. With a Vanishing Edge™ screen, the picture fills the screen to the very edge so it appears the picture floats on the wall. The bezel-free edge is so thin that it practically vanishes while watching, leaving only a stunning 4K picture. With an included wall mount, the X900C and X910C are easy and fast to mount and rest flush against the wall.

Pricing and availability

The X830C, X850C, X930C and X940C 4K Ultra HDTVs are available for pre-sale today, and will be on-sale in May at store.sony.com, amazon.com/sony, bestbuy.com and other authorized dealers nationwide.

The 2015 HDTV series (R510C, W800C, W850C) are also available for pre-sale today, and will be on-sale in May at store.sony.com, amazon.com/sony, bestbuy.com and other authorized dealers nationwide.

The X900C and X910C will be available this summer, pricing to be announced.

4K Ultra HD TV series

2K HD TV series

Please visit http://blog.sony.com and follow #Sony4K on Twitter for the latest Sony 4K Ultra HDTV news.

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